Revised FTC Guidelines: Blogger Beware

[...] Under the revised guidelines, advertisers that employ these kinds of indirect or third-party marketing techniques now have an obligation not only to police what the bloggers who receive their products are saying about them, but also to advise those bloggers of what their obligations are as "endorsers" under the FTC guidelines. [...]

Law.com

Villepin : internautes bidon (Le Canard Enchaîné)

Le Canard Enchaîné accuse le site Villepincom.net d'inventer des internautes qui posent les questions à l'ancien Premier ministre. Ouvert une semaine avant son procès, par une association qui soutient Villepin, le site est associé à un "réseau social" salué par plusieurs articles récents (Le Parisien, Le Figaro.fr, Le Monde.fr) car il a ainsi devancé le PS et l'UMP dans ce domaine. Mais...
arret sur images

Crackdown on biased online product testimonials

[...] The Federal Trade Commission told Bacon in a settlement last fall to tone down her claims and change her promotional tactics. And recently, New York Attorney General Andrew Cuomo announced a $300,000 settlement with a cosmetic surgery firm he said had employees pose as clients to write glowing testimonials and online journal;

San Francisco Chronicle

Cosmetic surgery co. gets slapped for fake online reviews

Astroturfing is slimy, but it's everywhere you look on the Internet. In a small sign that legal authorities may be catching on to this scam one cosmetic surgery company in New York has been caught leaving fake reviews and has agreed to pay $300,000 to the state for its sins.

arstechnica.com

Wikipedia blocks access from Church of Scientology in L.A.

The Internet encyclopedia aims to stop pro-Scientology revisions of articles. Some critics of the religion have also been banned. The moves raise free-speech concerns

Los Angeles Times

On va payer un blogueur...

Cyril Rimbaud : "On va payer un blogueur qui de facon transparente ou pas va écrire un article sur le produit..." (Min 9:11)

decideurstv.com

Comment TF1 fait sa com' sur Wikipedia

La chaîne de télé multiplie les discrètes corrections sur les articles de ses émissions, de ses présentateurs ou de ses dirigeants. Un cas loin d'être isolé. De Total au ministère de l'Intérieur, compte-rendu des « nettoyages » les plus marquants de l'année.
lexpansion.com