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mercredi 21 octobre 2009

Revised FTC Guidelines: Blogger Beware

[...] Under the revised guidelines, advertisers that employ these kinds of indirect or third-party marketing techniques now have an obligation not only to police what the bloggers who receive their products are saying about them, but also to advise those bloggers of what their obligations are as "endorsers" under the FTC guidelines. [...]

Law.com

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